Meet Ghawali, a modern oriental perfume brand that's not just selling products but an experience – a blend of oriental charm and modern sophistication. Ghawali decided it was time for a change, a big one. They wanted their product photos to be modern, minimalistic, yet distinctly oriental.
Challenges
Ghawali had a distinct vision – a product catalog that truly reflected their essence. They dreamt of imagery that whispered tales of Stone, Concrete, Steel, Water, and Fire. But, the traditional route of photo shoots was time-consuming, costly, and less adaptable to rapid market changes.
Solution
So, we rolled up our sleeves and got to work. Think of ProductAI as a magic wand – one that transforms old photos into a stunning array of new ones. We sat down with Ghawali, reviewed their visual identity, brand elements and competition. We created a series of custom templates that our system would use to create the product images. The goal? To make sure every new image was a perfect echo of Ghawali's brand spirit.
Implementation
Ghawali uploaded their entire product catalog to ProductAI. Our AI-driven system then seamlessly generated a series of new product images in various aspect ratios and sizes, tailored for their webstore and social media platforms. This process, usually spanning over weeks, was completed in under a week.
Results
The change was nothing short of remarkable:
- 10x cost reduction – Drastically cut content production cost.
- 1-week turnaround – The whole product catalog was refreshed in less than a week.
- Streamlined process – Eliminated the need for external teams, keeping production streamlined and efficient.
Some of the generated images.
In Their Words
Nick Vincker, Director of Corporate Innovation at Chalhoub Group said: "ProductAI's capabilities have been a game-changer for us. By swiftly updating all product pictures in just a week, they've drastically outperformed our manual capabilities. With ProductAI, the time and cost savings have been remarkable. I strongly endorse ProductAI to other brands looking for efficient, cost-effective solutions that exceed expectations."
Conclusion
Ghawali's story with ProductAI isn't just about images; it's about embracing change, saving time and money, and staying true to a brand's heart. It's a story we're proud of and one that we believe can inspire many more.
For brands looking to achieve similar transformations with their product photography, explore how AI-powered product photography can streamline your visual content creation. If you're interested in understanding the cost benefits compared to traditional methods, our guide on product photography pricing breaks down what to expect when budgeting for professional imagery.
